About Us


Our Approach

Our Vision

We wanted to create a service that takes out the middleman and drives real people to a dealerships lot without the hassle.  We use automation to not only create ads but deliver the right people to the right cars on your lot.

Imagine focusing completely on all your new customers and repeat, raving fans, while we unleash a constant flood of eager customers and sales straight to car lot.

Our Story

Our Story

One of our co-founders, Casey Tuggle, was complaining about how he was so frustrated with managing Facebook ads both because it's time-consuming and because the inventory and pricing constantly changes which made it very hard to manage.  The other big challenge he had was managing the spend and making sure he's getting good ROI.  Basically, we decided we can do all of this through automation and machine learning and Social Ad Tech was born.


Meet the Co-Founders

Yes, we have a bunch of nerds working behind the scenes but we also have put together a team of people who have first-hand experience working in the automotive, marketing, and tech.


Joe Alegre

Platform engineer with 20+ years of web app, UX/UI, and tech management experience. Recently sold Cloud Nine Solutions, a Microsoft Partner, with clients in over 30 US states and Chattanooga based clients such as TVA and Blue Cross Blue Shield of TN.


Casey Tuggle

A seasoned marketer and operator whose experience includes 10 years in marketing with 6 years of concentrated automotive digital marketing.  Casey formerly owned an Independent Car Dealership and ran a Car Auction business in Chattanooga, TN.   He has held previous positions with two Fortune 500 companies and transitioned in 2010 to executive leadership in wholesale and retail automotive companies.


Tim Kelly

Owner of Kelly Auto Group and Southern Honda Powersports. 20+ years of automotive industry experience, including domestic and European automotive brands. Holds a B.A. from Columbia University and an MBA from Goizueta Business School at Emory University.

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Our Belief

We want to partner with dealerships who are committed to working together in order to have the best digital marketing success.  Yes, we have an automated solution that is the lowest cost in the industry due to our unique AI that drives down ad campaign costs on places like Facebook and Instagram.  However, we want to find dealerships who we can work with and build a longstanding relationship.

We provide things like a digital dashboard so you can see the ads click-through traffic, cost, and how many people saw the ads but we can also send you a weekly update email with all of these metrics.  Our goal is to drive the right buyers to your inventory.

We'll also help with things like Google Analytics reporting so you can see how we stack up against your other marketing channels.  We can also help make sure our system can drive the leads right into your CRM.  Anyway, our goal is to help you succeed and we're confident Social Ad Tech can help you reach those goals while you focus on what you do best ...sell cars.